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But as we explored the possibility of taking on this investigation, we discovered that 20 percent of our subscribers are either divorced or have never married, and might benefit from what we found.
Our survey included many people who at some point had used a dating website or an app, as well as a subset of 9,600 respondents who used them in the past two years.
They gave online dating sites the lowest satisfaction scores Consumer Reports has ever seen for services rendered—lower even than for tech-support providers, notoriously poor performers in our ratings. Well, finding a mate can be arduous and exhausting.
“I was on a date with a guy who turned out to be a convicted felon.
“It’s a product of the growing normalcy of using social media apps,” says Moira Weigel, author of “Labor of Love: The Invention of Online Dating” (Farrar, Straus & Giroux, 2016).
You can find the right person more effectively by choosing the right site, which means determining the demographics it caters to and figuring out whether a large or niche site will best serve your needs.
Just look at how many people seeking dates or mates are flocking to matchmaking sites and apps.
According to a 2015 study by the Pew Research Center, 15 percent of American adults have used online dating sites (web-based platforms like Match.com) and/or dating apps (location-based smartphone apps like Tinder).
In other words, there’s no incentive for them to make the experience speedy.
If you find your life partner on your first date, the site doesn’t make much money off you.